| Inner Mongolia Daily is the only comprehensive daily in Inner Mongolia Autonomous Region.It has extremely high authority and credibility in the Region.Its circulation is considerable and its coverage covers a wide range of fields.In terms of spreading information on the reform and development of pastoral areas,Inner Mongolia Daily mainly reports on the construction and production of new pastoral areas,which is highly targeted.It plays an irreplaceable role in promoting the construction and development of pastoral areas,promoting ethnic unity,and guiding the linkage between cities and pastoral areas.Inner Mongolia Daily will become the research object of this pastoral area news report.Based on the theory of agenda setting and the research method of text analysis,this paper study the pastoral area news report of Inner Mongolia Daily,obtains the characteristics and shortcomings of pastoral area news report,and puts forward suggestions according to its specific situation.Through research,this paper found in the pastoral areas of Inner Mongolia Daily news reports of several features,mainly concentrated in the following aspects: pastoral area coverage is key,pastoral areas the newspaper report the news agenda setting ability outstanding,pastoral area news reports focus on public opinion guide of closeness,pastoral areas,pastoral areas,news reports focus on the news genre showed a trend of "concentration",etc.At the same time,there is a simplification of agenda setting;Lack of in-depth reports and series/thematic pastoral reports;Less professional reports,service function is not outstanding;The number of negative reports is small,and the supervision ability of public opinion needs to be further improved.In view of the problems existing in the pastoral area news report of Inner Mongolia Daily,this paper puts forward feasible improvement suggestions,hoping to make the pastoral area news report more readable than before. |
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