Inner Mongolia Daily Reported About Environmental News Analysis

Environmental reporting is centered by the environmental information and environmental issues. It is concerned by the general public and it has publicity and guidance. Audience can center the environmental issues through the environmental reporting. Environmental reporting can solve the environmental problems."Inner Mongolia Daily" is the most authoritative and credible Party official newspaper in Inner Mongolia Autonomous Region. It has more environmental awareness and the environmental reporting is typical and representative. In order to make it better in playing the role of public opinion and guiding on environmental aspects in the future. So the paper decided to select the "Inner Mongolia Daily" as a case study, analysis "Inner Mongolia Daily" which is the party committee official newspaper in Inner Mongolia. This paper selects the keywords such as "environment" and so on to search. In the accordance with the time line during2009to2013the number of statistics about the "environmental news" reports. I observed proportion of different types of linear change and share information. Through content analysis of the content of environmental reports, forms, genres, layout, report the nature, sources were analyzed.The paper concludes that "Inner Mongolia Daily" the characteristics of reporting about environment, specifically showing the following aspects:the sense of environmental reports is becoming more and more stronger; Highly targeted environmental reports, report content close to local environmental issues; Environmental policy and reported a strong interaction; Actively promote environmental themes; Report content increasingly diverse environment. Meanwhile this paper find that that "Inner Mongolia Daily" does better in continuity of report, in-depth of report, supervision on environmental issue, as well as the attraction of environmental but there are something remaining to be improved. So the paper analyzes the problems and puts forward some useful suggestions to improve. Through all kinds of useful suggestions to improved. Through all kinds of useful reference we aim to make "Inner Mongolia" develop better.