The Agenda Setting Of China Youth Daily’s Reports About Postgraduate Exam News(2004-2015)

There are three reasons why I chose to conduct research on the agenda-setting of the graduate school exam reports of China Youth Daily between 2004 and 2015.Firstly,in this period,the scale of the exam keeps expanding and number of applicants continues booming and reached million level.The second reason is that graduate school exam reports of China Youth Daily have strong representativeness and its agenda-setting has been approached to maturity.The third reason is that as the official organ of the Central Communist Youth League,China Youth Daily is a central mainstream media which has great influence and credibility among students.The topics of graduate school exam reports of China Youth Daily involve basic information including three sub-topics: registration information,live state information,and score information;policies and systems of the exam like recruitment plan and the test and enrollment system;study tips such as overview,instructions,and tutorial classes;justice and equity in the test and enrollment,including exposing cheatings and unspoken rules.The basis of important topic-settings of graduate school exam reports is making reasonable judgement and offering authoritative foundation for the students,presenting reform tracks and making the system more rational,focusing on special communities and broadcasting every phenomena about the exam and conducting media supervision on discipline violations and safeguarding social justice.As for the framework transition and reason analysis of important sub-topics,I inspect them under time factors and conduct research on the most popular sub-topics in China Youth Daily combining events happened in the graduate school exam over the years,including changes and the reason of these changes in registration information,test and enrollment system,preparation overview,and justice and equity in the test and enrollment.The prominent formal features of the topics in the graduate school exam reports of China Youth Daily lie in the balanced font size of headings which directly affect the significance of the topic,the harmonious typeset which highlights the sequential order that readers pay attention to and the presentation of mainly medium and long-length articles which enhances the result of communication generally.The prominent content features of the topics consist of deep exposure and criticism of chaos in the exam,discussion on system reform from multiple perspectives and social issues reported by special communities.There is certain partiality in the agenda-setting of the graduate school exam reports of China Youth Daily.In the reports on tutorial classes,overspread negative news make the readers form negative stereotype of these classes.Since 2007,the experts analysis in preparation instruction has becoming less and less and even close to disappearance and there are report frameworks with contrary contents in several reports.In allusion to issues above,I proposed these strategies and suggestions to perfect the agenda-setting of the graduate school exam reports,such as focusing on spreading positive energy to balance the keynote of the reports,setting agendas from the point of students’ need and choosing report framework reasonably on the basis of fully investigation.