Research On "China Dream" Report Of People’s Daily From The Perspective Of Agenda Setting (2012-2019)

To realize the great rejuvenation of the Chinese nation has been a historic task faced by generations of leaders in the past 100 years,but this is the first time that the dream of great rejuvenation has been expressed in such a simple,catchy and powerful language as the "Chinese dream ".The study of the "China dream" report of People’s Daily comes from the fact that it is an important subject to improve the political communication ability,strengthen the realistic demand of the party’s leadership and deepen the theoretical research.Carrying out this research can not only highlight the important role of agenda setting in the reporting of the "Chinese dream" theoretically,but also identify the remaining problems in the reporting of the "Chinese dream".Most of the academic research on the "Chinese dream" focuses on political science,sociology and other fields,while there are not many articles interpreting and analyzing the reports on the "Chinese dream" from the perspective of professional theories in the field of journalism and communication.In this paper,the People’s Daily 9675 "Chinese dream" report as the research object,based on the agenda-setting theory framework,adopt the method of content analysis and discourse analysis,to explore the People’s Daily reported "Chinese dream" agenda setting of the overall picture,and try to search strategy,bias and the reasons of the agenda-setting,finally to put forward the optimal path of agenda setting.According to the research logic and thinking,this paper is divided into three parts:First,an overview of the agenda setting of "the Chinese dream" in People’s Daily.From the perspective of the overall number of reports,since the "China dream" was put forward,the People’s Daily has maintained a high level of concern about it.From the perspective of the report form,most of the reports related to "China dream" are distributed in important pages,and the articles are from a wide range of sources,and the indirect construction of the topic is more than the direct construction of the topic.From the perspective of the report content,the related reports of "China dream" have rich genres,distinct themes and a wide range of subject areas.From the perspective of annual changes of report elements,it is concluded that "China dream" report is a very important topic,which is specifically presented in the relevant data such as layout,theme and source.The second is the "China dream" agenda setting strategy of People’s Daily.The data is intuitive and rational,but if we examine the data in the theoretical framework,consider it in the corresponding policy context,and combine it with the "China dream" reporting discourse of People’s Daily,we can explore the strategies and characteristics of People’s Daily’s superiority over other media in the agenda setting of the "China dream".The People’s Daily,as the leading media in the mainstream media in our country and the spread of mainstream sound position,in the "Chinese dream" issue on the agenda setting of highlight its own characteristics,reveals the higher agenda setting strategies and skills,media agenda and significantly affected by the policy agenda,diversity and together the agenda of the structure,the characteristics of the echo effect profound connotation construction agenda.Finally,the People’s Daily’s "China dream" report is biased in its agenda setting and its reasons.Just as a coin has two sides,the results of the data presented also has its two sides,we emphasize the People’s Daily,the show’s agenda setting doesn’t mean you can ignore the advantages of its objective existence of bias,the People’s Daily reported "Chinese dream" agenda-setting structure unreasonable,there are agenda agenda planning is relatively single,not enough public agenda and interaction between dispersed on the agenda.Problem solving to roots of source,mining the deep-seated reasons for problems,through a large number of investigation analysis,this paper argues that the development of social transformation,technology upgrade,audience needs multiple changes of external factors,and political propaganda as the core of the inertial thinking,institutional constraints,the media is still larger enhance internal factors of the space,jointly contributed to the People’s Daily "Chinese dream" the existence of bias on the agenda.To sum up,this paper presents a panoramic overview of the agenda setting of "China dream" in People’s Daily,and analyzes in depth the strategy,bias and reasons of the agenda setting.At the critical juncture of the complex and changing international situation and profound changes in the domestic situation,it has become the historical mission of the "Chinese dream",a communication symbol of the People’s Daily,to build social consensus and shape common belief to the greatest extent.It is also the purpose of the agenda setting of the "Chinese dream" of the People’s Daily.Therefore,this paper argues that: the People’s Daily "Chinese dream" agenda-setting can shift from thinking logic issues,pay attention to fine processing linkage effect,promote the newspaper net fusion,play four aspects effort,to complete the agenda from explicit to the implicit cognition,expression of optimal agenda,strengthen the agenda to guide force,the transition of the multistage agenda setting,to further enhance the People’s Daily "Chinese dream" issue scientific nature and rationality of the agenda-setting,lay a foundation in order to promote the "Chinese dream" communication effect.