A Study On The Agenda Setting Of "People 's Daily" PM2.5 Event Report

PM2.5refers to the diameter of2.5microns or less suspended particles that carry a large amount of harmful substances,and affects people’s health. Meanwhile, PM2.5is the culprit leading to fog and haze, at the end of2011, Beijing, Tianjin and other regions in a serious fog and haze, the dispute Of detection on air between Beijing and the U.S. ambassador in China to become the beginning of a significant media coverage of events involved in PM2.5. PM2.5was mentioned firstly beginning in the national government work report in2012.It reported PM2.5mostly,and started paying more attention to PM2.5for media Iin2013. The number of reports about PM2.5in2011Only23and before,125in2012and reach to177in2013.McCombs and Shaw revealed an agenda-setting theory in1972,in this paper, the quantitative and qualitative analysis on the2013"people’s Daily" news reports about PM2.5with the content analysis method, the "people’s Daily" in the news reported the characteristics, effect,disadvantage of agenda setting, and then put forward the feasible suggestions on persistent settings on the environmental report construction and media agenda."People’s Daily" as one of the most influential mainstream media in China, and it will have a significant impact on other media. Environmental news is a long process, the public needs to continue to strengthen environmental awareness, especially for the mass media, therefore,"People’s Daily" as the representative of the mainstream media agenda setting theory should be applied to the PM2.5or related environment news reports,complete set of persistent environmental issues to construct the environmentally conscious chronically implanted human mind.I think the study of "People’s Daily" news reports about PM2.5in2013can lead not only to an active interest in environmental issues and other media, enhance the influence of decision-making, but aiso help to train the public’s environmental awareness, and it can be made public truly care for the environmen to a certain extent.And it will help to solve our environmental problems of air in fundamental, then put the real concept of ecological civilization be made by our country, the road of sustainable development and recycling economy model into practice in order to achieve economies of and environmental benefits.