A Study On The Agenda Setting Of The Report Of The COVID-19 On People's Daily WeChat

As a classic theory in the field of journalism and communication,the theory of agenda setting has significantly and profoundly affected the research path of communication.In the context of the continuous development of science and technology,new technologies such as big data,blockchain,artificial intelligence and many new media platforms continue to emerge.In the face of the sudden COVID-19 epidemic,how to guide public opinion through agenda setting has become a problem for all media to think about.The People's Daily WeChat official account continued to publish a large number of reports on the COVID-19 epidemic during the period between the outbreak of the COVID-19 epidemic and the lifting of the control measures for the Lihan-Li Hubei passage in Wuhan,and actively set the agenda.As an official mainstream media with a wide audience and strong ability to guide public opinion in our country,the WeChat public account of "People's Daily" demonstrates the mission and responsibility of the media.This article uses content analysis,text analysis,and questionnaire surveys,and uses the relevant reports of the People's Daily WeChat public account from January 20,2020 to April 8,2020 on the COVID-19 epidemic as a research sample.Statistical analysis of news report content.Starting from the establishment of the agenda of the "People's Daily" WeChat official account in the report of the COVID-19 epidemic,the agenda setting path,role and effect,etc,discuss the agenda setting of the "People's Daily" WeChat official account in the report of the COVID-19 epidemic happening.Finally,based on the above analysis and discussion,some thoughts on the optimization direction are put forward.After studying the reports on the COVID-19 epidemic on the WeChat official account of the People's Daily,it is found that the People's Daily WeChat official account has carried out a positive media agenda setting in related reports,which reflects good media literacy.Continuous follow-up reports have demonstrated the social responsibility of the People's Daily WeChat official account as a mainstream media,paying attention to the feelings of ordinary people and showing the humanistic care of mainstream media.While disseminating the policy agenda,it actively refutes rumors and responds to the public agenda.It also pays full attention to medical staff,takeaway brothers and other groups,which reflects the importance of the media as a social tool for people.Faced with the impact of multi-channel information on the public agenda,the People's Daily WeChat official account actively explores the path of agenda integration,using data news,short videos and other forms to enrich the presentation of topics.When social panic is spreading,emotional symbols and words are used to set the agenda to guide the public to think rationally.From the three aspects of disseminating authoritative information,guiding the public's agenda,and conducting social education,the media's agenda-setting role is fully exerted,affecting public perceptions and attitudes,and realizing the transfer of the prominentness of the media agenda to the public agenda.In response to public health emergencies,the People's Daily WeChat official account can further enhance the ability of agenda setting by adjusting agenda setting strategies and deepening agenda integration,and better enhance the online public opinion guidance of official mainstream media.