Research On The Interactive Ability Of Hosts In TV News Commentary Program Under The Background Of Media Fusion

In the era of media convergence,Traditional TV media began to take advantage of new media to deliver high-quality content.The interactive,non-linear,and diversity features of the TV news commentary program in this environment also put forward higher requirements for the host.This paper analyzes the host of TV news commentary host in the context of media communication with the help of relevant theories in the field of mass communication.The article is divided into four parts:The first part is the TV news commentary program and commentary host in the context of the media;The second part is a case study of two kinds of existing media news commentary programs,"China's Public Opinion Field" and "Lightning Opinion Field".Get the interactive skills that the review moderator should have,The differentiated performance of interactions and the effects of these interactions;The third part is to analyze the factors affecting the interactive ability of TV news commentators in the context of media integration;The last part is about the interactive ability of the host in the commentary program and the predicament faced by the commentary host in the current media environment.Trying to come up with some solutions.How to communicate with the characteristics of the media.How to interact more flexibly with existing interactions or by creating other ways.Nowadays more and more interactive methods are being applied to the show.Facing the interactive enhancement of news commentary programs,It is necessary to study the interactive ability of the TV news commentary host.How to communicate with the characteristics of the media.How to interact more flexibly with existing interactions or by creating other ways.It is scientifically meaningful for the development of news commentary host in the context of financial media.