| Interaction is essentially a process of contact and communication between two or more organizations or individuals.With the rapid development of Rong Media,the interaction with the audience has become the focus of Rong Media's attention,and the level of interaction has gradually developed into a bargaining resource that is highly valued.The degree of interaction can fully reflect the attention and participation of the audience on the topic,and the heated discussion of the audience is also the foundation of a program."Interaction Ritual Chain"(Collins)pointed out that interaction is essentially an instantaneous behavior that occurs between two or more groups,and social behavior is based on this.At present,the long-term goal of TV programs in terms of interactivity improvement is to further improve the efficiency of interaction based on the existing technology level,to avoid or reduce the space-time obstacles existing between the two parties to the greatest extent,and achieve a similar face-to-face interaction effect.The so-called fusion media is the organic combination of new media and traditional media.The interactive features of Rongmedia have been significantly enhanced,coupled with the continuous updating of ideas and technologies,the interaction can be realized.The wide application of interaction has a far-reaching impact,which can fundamentally break the traditional way of viewing the audience,and encourage the audience to change from bystanders to participants.The audience can discuss the theme of the project together,and even influence the entire process of the program through their own power.,Including material selection,recording and dissemination.At present,the interactive characteristics of TV programs have been significantly enhanced,and the ways of interaction are diverse.This multiple interaction mechanism has brought TV programs back to life,and has also been widely recognized by the market through practice."China Public Opinion Field",as a representative program in the media news review category,took the lead in innovatively introducing a new interactive mode-online auditorium with the help of virtual reality technology,so as to achieve multi-line interaction,the ratings broke the table,and was widely recognized and praise.The interactive case of "China Public Opinion Field" detonated the trend of media interaction and became a classic sample of media interaction,providing new ideas for media interaction.This article takes "Chinese Public Opinion Field" as an example,attempts to use media interaction theory and social interaction theory to study the interaction of TV news commentary programs in China,analyzes the interaction methods and characteristics of TV news commentary programs in the context of media fusion,and summarizes the media fusion The shortcomings of the interaction of TV news commentary programs in the background and useful thinking about the interaction of TV news commentary programs in the context of China's financial media.Based on the interactive theory,TV programs make full use of new media technologies to design diversified interactive modes,build a rich interactive situation,lead a new trend of new media interaction,and improve the quality of TV programs. |
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