| TV news commentary is a combination of television language and news commentary.It reflects,to a certain extent,the achievements of media technology and the influence of public opinion guidance.This article is based on specific cases of sorting out the development history of TV news commentary programs in China.It is divided into three periods: “cast” comment,“say” comment,and “original ecology” comment at this stage.It also has a certain new era features,such as selecting topics to consider user needs,focusing on user interaction,and gradually using new media to promote means.However,there are also certain problems and deficiencies,forexample the elitism of program language.It can be observed that television news commentary programs lack the new ideas of product thinking,user thinking,and platform thinking in the new media era.Therefore,future trends in TV news commentary programs are recommended.Programs should be supported by product thinking.To create a media brand image with user thinking as the core,enhance user experience,use platform media as a goal,and strengthen media integration so as to give full paly to the role of and public opinion guidance increase social influence,and opinion supervision. |
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