The Innovation And Development Of TV News Commentary Program In The Media Convergence

In recent years,the popularity of the Internet,new media continue to impact the traditional media led by television.On the wave of the transformation of the television media wave after wave,from the early emphasis on the development of content,and now to the integration of the development of the attempt to explore the road of TV programs has never stopped.This paper will focus on the perspective of TV news commentary program,China's first media convergence column "China's Public Opinion Field" as the object of study,in order to explore the development of TV news commentary program innovation.This paper is divided into four chapters to discuss.In the first chapter,from the three aspects of the production elements of the TV news commentary program,the WeChat side of the program,the micro-blog side of the program,the content of the program in different media forms,the way of communication.The second chapter is aimed at the "public opinion field" Chinese and lack of innovation has been discussed respectively,for advancing its mode of transmission,idea,mode of production,summary of experience,at the same time,the existing problems in the innovation process are analyzed.In the third chapter,based on the above,the paper summarizes the innovation strategy of China's TV news commentary program in the communication mode,production mode,communication concept and talent strategy.The fifth chapter is the summary of the full text,it is clear that the development of the television media is not only the integration of the spread of the way,but from the content to the form to the spread of the development of the mode of integration.Only by defining this point of view,can we make our TV news commentary program in the era of media convergence to maintain the vitality.The development mode of media convergence must be the development trend of TV news commentary programs.In the media convergence,authoritative TV news commentary not only pay attention to TV media in the dissemination of information,and also makes the program content accord with the propagation characteristics of new media,making the comments content more personalized and diverse.In short,the era of progress,the development of technology,television news commentary program practice and exploration and innovation have to continue.