The Predicament And The Development Path Of TV News Commentary Under The Background Of Media Convergence

TV News commentary program as an important type of TV program in China,with its prominent discrimination and opinion guiding role,in the process of Chinese television development occupies an important significance and status,with the rapid development of Internet communication technology and the popularization of mobile Internet,the new forms of media communication are springing up,media convergence speed accelerates,TV news commentary program to improve its own ratings and attention,and constantly seek to combine with other platforms.In this context,it is both realistic and theoretical to systematically explore the plight of the TV news commentary program in the media convergence environment and the future development path.This article intends to collect and analyze the existing literatures,and collect a lot of literature on media convergence and Chinese TV news commentary program.Summarizing the significant and influence of media convergence,and analyzing the problems existing in the current media convergence environment,and adopting the content analysis,taking the "Chinese public opinion field" as an example,exploring the innovative exploration of TV news commentary program in both content and form,providing reference for future TV news commentary program development path.The first part of this paper analyses the important influence of media convergence on the media environment of today.The second part expounds the problems existing in the current media fusion environment.The third part analyzes the development predicament encountered by the TV news commentary program in the current media fusion environment.The fourth part,through the content analysis,explores the innovation exploration of the program from the content and form of the two layers facing the Chinese public opinion field.In the content,"the Chinese Public Opinion field" program focuses on the program's timeliness,the topic diversification,the criticism specialization carries on the promotion,tries to break the traditional news commentary program in the melt media time facing predicament.The final analysis of the previous article is based on,summarize the development path of the TV news commentary program: firstly,strengthen the research of audiences,adjust the program form to the audiences ' habits;second,be good at utilizing new technology,explore the novel mode of media fusion;Thirdly,solid program Foundation,focus on good quality content;Fourthly,establish brand awareness and develop commercial value.Through the analysis of the TV news commentary program in the background of the media fusion era,this paper hopes to provide the theoretical and practical reference value for the future TV news commentary program development.