A Study Of The Evolution Features Of The Company Public Opinion On Social Media

Under social media environment,the public opinion spreads a new situation.Because of that,company's crisis management on negative events also faces new challenges.Based on the qualitative and quantitative research methods,aiming to observe the adaptability of Li Biao's model(2011)in social media situation and exploring the basic characteristics of negative public opinion communication,this study analyzes the public opinion situation of the negative events in 14 social enterprises from 2015 to 2016,and discusses the features of public media communication in social media.The study found:Frist,according to the study,we can divide the communication phase of public opinion in social media into five stages:latency period,outbreak period,spread period,recession period,and long tail stage.The duration of the latency period was 1.5 days;the outbreak period was 2 days;the spread period was 7 days;the recession period was 2 days.Second,in the evolution of the social media negative public opinion,the process exists recurrence and cliff-like decline two phenomena,which is slightly different with Li Biao's(2011)view.The study will make a more detailed discussion for this difference,the study made a more detailed discussion.