Listening And Earning The Public Opinion:The Mechanism Between Public Opinion And Pulic Policy In The Aspect Of New Media

Public opinion appears in the new media environment gradually break down the right to speak only by the official master of the situation, the government can not ignore the increasing role of public opinion in their decision-making agenda. The rapid development of new media for public opinion has opened up a huge space and development platform, and the government spread the concept of old has been unable to adapt to the current environment of public opinion, public opinion of neglect, contempt leads to the absence of public decision-making process of public opinion, as fail decisions buried under the risk. Faced with the complexity of the change process of social transformation in the pattern of interests brought about by public opinion field, diverse expression of public opinion, the Government how to play the leading role of public opinion in the public decision-making process, scientific and rational communication and public opinion, is before all levels of government a new topic.In this paper, the public opinion as a starting point, combined with the demands of the interests of the citizens in the new media age background expression of the way to explain the pattern of the current multi-stakeholder body by influencing how the public opinion and thus influence public decision-making agenda. By typical public event carding decision input process and the decisionmaking process output to show our public policy-making agenda set by a single government- led to process citizen bounded rationality participation, tries to reveal public opinion on the relationship between the principle and the role of the decision-making agenda, the government and citizens explore how to construct a benign interactive communication mechanisms. Key explained the status and mode of action of public participation in decision-making in public opinion, with the current development of new media and by government departments in the field test, in-depth interviews with government propaganda personnel, with the idea for the concept of social governance in the public decision-making process Situation absent provides a solution path. To take full advantage of the network of public opinion, try to eliminate or reduce the weaknesses, improve and enhance the efficiency and quality of public decision in the agenda-setting process provide some thoughts.