| The development of media convergence has become the trend of the news media industry at home and abroad.Since the 18 th national congress of the communist party of China(CPC),the CPC central committee with comrade xi jinping at the core has made a strategic plan to promote the integrated development of traditional and new media.It is an urgent task for us to promote the development of media convergence.The traditional news production mode and communication mode formed by traditional media are incompatible with the situation of media integration.Many domestic media groups have begun to actively explore,and many of them have changed significantly.In this process,the mode of news production has undergone significant changes.Based on the urumqi evening news as a case,analyzes the media convergence under the background of what had happened to the news production mode change to adapt to this new trend,its change is mainly manifested in the following aspects,the first is to interview the introduction of new forms,changing the previous print reporters was only needs to be done in the manuscript,and to provide multiple media news resources transformation,followed by the resulting editing hierarchical processing of information,different forms of news products are formed by processing.Once again,in terms of news communication channels,they are no longer independent.By integrating resources and positioning different media,they decide the news product form of each distribution channel.In addition,this paper puts forward the trend of the urumqi evening news,news production mode,on the one hand is the leading decision-makers forward-looking thinking,on the other hand is a reporter of "mastering many skills while specializing in" type of culture,in addition to editing the role to the "information provider" and "BBS host" transformation,and attaches great importance to the news reader feedback distribution channels. |
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