| Nowadays, traditional media, including the metropolis newspapers, suffer the battle for the existence and reform in the relatively developed areas in China. However,"Urumqi Evening News" survives relatively easy as a somewhat isolated case.This paper comprehensively explores the common factors in the case, so it has far-reaching significance both in theory and reality."Urumqi Evening New" is born and raised in a relatively independent media ecosystem. However, it still can reflect the common problems encountered by the metropolis newspapers in Urumqi in the process of development. And the improvement of the case has great influence on the newspapers in Xin Jiang. Meanwhile, the paper hopes to provide some thinking angles and practical recommendations for the reformers.First of all, the paper will comb the history of metropolis newspapers in Urumqi and analysis the matrix structure of them.Then, on this basis, the paper will analysis the existence status of "Urumqi Evening News", which contains the environment in political, economy, institutional, advertisement, and newspaper content and style. Basing on it, the paperwill analysis its personality traits, the underlying reasons and trends.Finally, the paper will search a relatively appropriate development pattern for "Urumqi Evening News" and help the reform process. |
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