Reform Of News Production Mode In The Context Of Media Convergence

Internet and a variety of emerging digital technologies are subtly changing our way of thinking and living habits. People are increasingly dependent on networks and smartphones daily work and learning, can not leave the convenient and efficient information transmission technology. The development of technology to people's lives convenient, but also the rapid forms of media, especially the Internet, smart phones, mobile terminals and other new media appears, with its own advantages interactivity, timeliness, and other traditional media diversity It poses significant challenges. Audience reduction, shrinking market, advertisers will look to invest in new media, traditional media face closure, into the "winter period." Faced with the impact of new media, traditional media transformation and upgrading, be integrated into the media group's inevitable road. The boundaries between the media have begun to blur, "borderless" globalization of media convergence objective became a reality and trends.After editing the web1.0 era is characterized by newspapers, television, radio and other traditional media, new media founded in itself, based on the one-way to provide information to the user, the interaction between old and new media web2.0 era of convergence after that, users have begun to participate in the information exchange phase, we ushered in the current era of web3.0, namely the traditional media and new media, the depth of integration development stage. Media convergence in bringing traditional media and new media complement each other, while the development of communion, but also changing the traditional media era single information collection, collation and dissemination of information on the way and the audience received the habit of reading, people from passive recipients of information publisher of information into production, the traditional mode of production were closed by professional journalists of news production is facing serious challenges, news production has undergone major changes.In the media one-way communication to the end, the rapid rise of interactive communication in the context of media convergence, the traditional media should follow the trend of the times and trends in media convergence, timely restructuring of internal organization, transformation and upgrading news for change production methods to grow their own. Taking the challenge to bring the traditional news media convergence mode of production as the starting point, from the "new media journalism and communication channels change, the audience for news habits change, new technologies impact the presentation of news, media organizations change the structure of" these four aspects to challenge the traditional media encountered in the analysis. In research methods, in order to press the surging example case study to explore the Shanghai newspaper group's "Oriental Morning Post," a series of changes in the trend of media convergence, specific detailed analysis of the successful experience of emotion news production change, for example, adjusting the organizational structure, using "central kitchen" mode of production; introducing users to produce the body, enhance the interaction effect; adhere to the original depth, value-added content information; create an open platform, multi-channel propagation; strengthen technical input, make full use of new technologies. In the surging News Stories based on the analysis of the summarized change under media convergence background news production "model, subject, content, channels and other technical aspects" took place, namely "news production mode from a closed type to open transition; news production subject to the public by the news agencies; news production content from simple graphics to diverse content; news channel by a single transmission side to a pluralistic body; written by hand news production technology to digital production. " Helping traditional media face up to the challenges of media convergence news production brought about positive changes in practice, to better adapt to the era of media convergence journalism sustained healthy and orderly development.