The Innovative Design Of "Evening News" Of Guangdong Satellite TV Under The Background Of Media Convergence

As my graduation project,the "Evening News" program of Guangdong satellite TV was officially launched in July 2019.Although the launch of the "Evening News" program of Guangdong satellite TV is the result of the cooperation of our whole team,as one of the main creators of the program,I participated in the planning,design and implementation of the whole program."Evening News" is a new news program launched by Guangdong satellite TV.Its establishment has two main backgrounds:First,in the context of media convergence,traditional TV news programs have been greatly affected.In order to alleviate the pressure of Guangdong TV's "Guangdong news broadcast",We will spare no effort to implement the spirit of General Secretary Xi Jinping's important speech and important instructions and instructions to Guangdong,and promote the construction of the Guangdong-Hong Kong-Macao Greater Bay Area and the "1+1+9" work plan and other work arrangements,so as to serve the more vivid forms and voice.We will do a good job in the key work of the provincial Party committee,the provincial government,and all departments of the city.Secondly,in order to keep up with the overall situation of Guangdong provincial Party committee and government's efforts to promote the construction of Guangdong-Hong Kong-Macao Greater Bay.Area record the construction progress of Guangdong-Hong Kong-Macao Greater Bay Area in detail,focus on the dynamic state of government and enterprises and grass-roots practice of Guangdong,Hong Kong and Macao Bay area,and vividly show the hot scene,striving attitude and the flavor of the times in the construction process of the Bay Area in three dimensions,the live broadcast Bay Area version is set in the evening news column of Guangdong satellite TV Block.Based on the above background,I,as the editor in chief,take the program design as an example,use the theoretical framework of media integration,adopt questionnaire survey,in-depth interview,data statistical analysis and other methods to comprehensively perspective the internal and external advantages of the program's competition,and according to the challenges and difficulties faced by the TV news program in the context of media integration,from the production concept,content style Communication mode,audience interaction and other aspects of the program design and planning with the characteristics of the media,analysis and discussion ofthe innovation mechanism and development strategy of the evening news program in the media age.This paper tries to provide reference for the transformation planning of traditional TV news programs in the media era.