The Research On The New Media Business Operation Scheme Of Heilongjiang Post News Center

Based on relevant theories of modern new media,this article try to heilongjiang postal news center new media business operations conducted in-depth research,the future development of new media for news center management system,organization structure and the market operation provides some theory reference.In the environment where new media emerge in endlessly,the communication technology revolution of the newspaper industry is urgent,and media convergence is imperative.Media convergence for the press center is not only a new media technology revolution,but also the innovation of idea,which co ntain the management,innovation,talent,resources and other aspects of innovation.Because of the needs of The Times,heilongjiang post news center has put forward higher requirements,the news center must face the reality and meet the challenges.The operation scheme of the new media business of the news center is the starting point and the final destination of this paper.This article through to the operation of the new media both at home and abroad related materials and case study,and summarizes some successful new media operating experience,according to the reality of the news center,in addition,SWOT tool was used to analyze the internal advantages and disadvantages of Heilongjiang post news center,as well as external opportunities and threats.the news center of the new media business management mechanism is not sound,atventure organization,data information management,performance appraisal and incentive and there are many problems,puts forward the managing editor at the center of the news,provincial,city and county philatelic culture and media center for members of the press center editor-in-chief,head of the center and data information platform as the core of the news center of new media organization structure scheme and the new media market and channel development plan,the new media resources integration,And the design scheme of new media data and information platform,meanwhile,this paper expounds the measures of talent introduction and training,technical support and system support.In this paper,through the establishment of WeChat,weibo,client channels such as newspaper,network,the comprehensive fusion,let the traditional media and new media really “melt” into an organic whole,to achieve “a collection,generate many times,multidimensional spread “the new pattern of market development.The operation plan of the new media business of the news center designed in this paper will promote the organization to complete the new media publicity work efficiently and qualitatively.Improve organizational design and maintain the stability of organizational operation;Establish an information system with quick connection and quick response between the organization and the environment,so as to achieve accurate connection between news supply an d demand.At the same time,it can effectively push the development pace of the news center to realize the turnround to win.