| Represented by mobile phones,network the rise of emerging media form,change the basic pattern of competition between the various media,it is not only prompted newspaper group in the path of business transformation,also promote the newspaper group all media transformation.In the traditional newspaper industry constantly to all media transformation in the process of development,leading to the problem has caused wide attention.Based on the mass media group's "Qilu evening news" as the research object,discuss the experience in the process of transformation and difficulties,and find out the reason and solution.From content creation,marketing strategy,industry chain extension,talent strategy and so on transformation to provide reference for urban class newspaper. |
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