Under Media Convergence Environment With The Research Of 《YAN ZHAO METROPOLIS DAILY》 Business Process Reengineering

New media is given priority to with the Internet has been developed rapidly in the whole world, in the past two years, the mobile Internet and dwarf in numerous media types. Some survey data can be learned from the Internet, since 2010, especially the electronic technology, digital technology and the rapid development of network technology has given rise to a new communication channel, communication terminal and information presentation, the new media as the core of the media fusion as the prominent characteristics of contemporary media industry and its development trend.Media convergence in the traditional media impact at the same time, also break through the original media rules for media institutions, realize the cross media development provides a rare opportunity. Of course, on the way of integration development, the traditional media need to technology application, atventure, operation mechanism, audience strategy, personnel training, marketing strategy and so on each link to make the corresponding adjustment. It is important that media convergence is not simple addition of independent media between different forms of media, and the innovation should be a fusion, eventually forming the long new media of traditional media and new media or media group. And new media or media group as an organic system running smoothly and efficiently, rely on scientific and reasonable work process, including business processes, process management, marketing and technical support processes, etc.In this paper, the yanzhao metropolis daily in the medium of business process integration environment as the research to like, to business process reengineering and the media fusion theory as the theoretical basis, using literature research, experience summary method, individual interview method and the methods of case study method, business process analysis of the "yanzhao metropolis daily", trying to build a suitable "yanzhao metropolis daily" under the environment of media mergence model of business process reengineering. Through the study found that "yanzhao metropolis daily" in the process of the development of 19 years, has maintained the inherent in the traditional media business process, there were two major issues in the process, the first foreign lack of communication channels, the second internal department and between departments in the business process one-way operation, fragmented, has not adapt to the media environment. On the analysis of the "yanzhao metropolis daily" of the actual situation, on the basis of successful experience and draw lessons from other Bao Kan She, built for the yanzhao metropolis daily business process reengineering model of development, the model could effectively solve the problems existing in the existing business processes. This topic research starting from the actual business process of "yanzhao metropolis daily", to adapt to the traditional media to establish media such as business process integration environment has a certain reference significance.