Research On The Process Reengineering Of NW Newspaper Media Group Under The Background Of Media Integration

Mobile Internet era, spread morphology and carrier information constantly updated, microblogging, micro-channel, mobile clients and other new media products to leapfrog into the audience perspective, the survival of the newspaper "secondary sales" business model has been a huge impact, all the media in transition Internet has become an important bargaining chip to deal with the challenges of the newspaper. Currently, a number of newspaper groups have launched different forms all media innovative products to get rid of the status of newspaper decline, but due to many reasons, the process of transition toward the new media, there is the traditional newspaper business philosophy is unclear, business processes redundant, inefficient organization, technology platform behind a series of problems, this article intends to manage Perspective on reengineering of the processes involved in the transition process all media optimization and recycling issues were discussed, in order to help traditional media, the Internet crisis of realization Maximize transformation efficiency, while improving its overall competitiveness.Full media changes the natural form of newspaper news products, expanding the diversity of communication channels, extending the scope of the newspaper industry users, for research questions all media reengineering, is the second innovation of media business management. This article NW Media Group for all media products proposed business process reengineering, is the premise of full understanding of the production and media enterprises operating philosophy, and much of the press BPR angles to explore the background of media convergence in order to establish news production and objective newspaper association between management and process reengineering to provide theoretical and practical reference for the newspaper industry restructuring and development. In addition, to enhance the effect of the media business process reengineering, the paper value chain analysis method Porter departure for NW Media Group clarifies all media transformation intrinsic value chain dimensions, by studying traditional media news products and production processes drawbacks to product and user perspective thinking process reengineering to drive production processes and business philosophy of remodeling, reengineering the core around which the media company's core business processes, through macro and micro environmental analysis, process reengineering clear objectives, and combining system, technology, capital, personnel and other aspects of specific reconstruction measures, as NW Newspaper Media Group to import specific process reengineering examples of media convergence. This paper argues that based on the business model, organizational structure, technology platforms and other dimensions of the entire media process reengineering discover, is the newspaper Lean transformation process and prioritizing efficiency the best solution.Based on research on the NW Media Group all media reengineering problems in the operation mechanism, production methods, innovative ideas and perspectives presented countermeasures optimization and transformation measures, but because of the particularity of the media with their own characteristics and news products, deeper analysis of the reasons some problems still not in place, the process reengineering tool use is still not sufficient, and because the whole media process reengineering in context of the internet, the rapid development, therefore, the initial results of the research or the need in the future The study, to be deepened and extended. We hope this study can help resolve a range of issues paper media industry all media transformation, to explore "new media group" provides a management perspective template.