Mh Newspaper Group Media Process Reengineering

In recent years, the industry of new media has been developing rapidly. Changes of the communication mode, technology and media have both brought about great opportunities of upgrading and transforming for the traditional newspaper industry.However, belonging to the category of new media, Media enterprises have so many differences in construction and operation: some didn't even find suitable operating mode, but some already have profit. To develop all-media communication, to build marketing platform and to plan the all-media operation process is the point of how MH newspaper group can realize its media clusters project.Therefore, this article from the Angle of management to all media group MH transformation and operation for certain, using the theory of related reengineering process planning from spreading, and operations management dimension, to the whole newspaper intermediary traditional MH media transformation, the media are analyzed, and the process reengineering in all media and explore transformation process and operation management of the spread of the association. According to the theory of enterprise BPR, MH newspaper group all media BPR first lies in the original production, from management concept, establish the media operations in the concept of digital communication platform, perfect and reconstruction of existing products series, Later, is planning new production process and management mode, in the management of communication under the premise of promoting progressively scheme, will eventually reengineering process of standardization after. Overall, transmission mode, in the original mass communication mode, added to, The media mode profits also will no longer rely on the content, and based on the interactive relationship between the profit pattern of new media operation development for development space, The changes brought by reengineering, is not only the media production procedures, also include collecting-and-categorizing management concept, organizational framework, human resources, management and evaluation of the comprehensive level.According to the existing mode MH newspaper group of special circumstances and facing the market demand of new, this paper firstly in the media expectations relative to make clear the concept definition, on the basis of the whole group MH industry development, the entire media transformation and the direction of BPR, and strategic thinking, and clear MH newspaper group of future development direction. At the same time, also for traditional media to provide a new media transformation of management system, has the significance of reference, based on the basis of sample reengineering.