| Neil Postman put forward a famous viewpoint from the perspective of Media morphology:The entertainment nature of TV media makes it unsuitable for displaying content with deep thoughts,so the civilization form it dominates is completely different from the one dominated by print media.This assertion seems to place books and television in the opposition that is incompatible like water and fire,but only in terms of the history and current status of Chinese TV shows,the ever-increasing TV reading programs seems to respond in a practical way to Neil Postman's point of view.This article stands in the position of the analysis of media form,through the diachronic investigation of Chinese TV reading programs in different periods,to analyze how the TV media uses its own morphological features to process and reproduce the contents of the books.What is the significance of these changes in media practice(such as inheriting civilization,popularizing culture,etc.)?TV media tends to choose what type of book as the program content?In different historical periods,how does TV show the changing trend of the TV language used in the media presentation of books?What structural factors(such as media system,social environment,etc.)restrict and influence these media practice?Are there any shortcomings in the production and dissemination of reading programs worth reflecting on?What kind of experience and lessons have been provided for the future innovation of TV reading programs?These are the issues that this paper hopes to explore.Therefore,this paper takes the theoretical framework of media morphology as the basis and context for discussion,using a combination of case studies and literature analysis,and according to the development of Chinese TV reading festival purpose stage,dividing TV reading froms into three periords:early exploration;from prosperity to decline,from decline to renaissance,and also chooses several representative reading programs respectively for analysis and interpretation.The full text of each chapters are arranged as following:"introduction".Explain the background and research significance of the topic,synthesize the research status at home and abroad,and briefly introduce the research content,research methods and case selection."Chapter ? Books and Television from the Perspective of Media Morphology ".This chapter mainly discusses the related concepts and theories of books and television from the perspective of media morphology.Beginning with Neil Postman's view of"amusing ourselves to death" on television,and through comparing the difference in media forms between TV and books to propose the hypothesis of "can we read books on TV?" and then responding to this issue from the perspective of the history of Chinese reading programs' practice."Chapter ? A short-lived:preliminary exploration of Chinese TV reading programs(1960-1996)".Mainly through the interpretation of the birth background,theme content and existence form of representative TV reading programs from 1960 to 1996.Evaluate the meaning and value of early attempts at reading programs by the perspective of media morphology."Chapter ? From Prosperity to Declining:The Tortuous Development of Chinese TV Reading Programs(1996-2004)".Analyzes the TV reading programs from 1996 to 2004 and takes the most representative case of this period "Reading Time" as a research case.While conducting a detailed analysis of "Reading Time",compares it with other reading programs in the same period.Through the "Reading Time" from establishment to suspension to reflect the overall fate of the TV reading festival at that time."Chapter IV From Decline to Rejuvenation:Chinese TV Reading Program Returns Again(2004-2018)".Expanding morphological analysis on typological significance of representative reading programs that appeared between 2004 and 2018(such as "Opening the Eight Minutes" "One Thousand Nights" "Long Reader" "The Wonderful Read",etc.)and make a periodical summary of the development for television reading programs that are discussed above."Conclusion".Summarized the contents of the previous text,and made some prospects for the development of future TV reading programs. |
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