Research On Reading Programs In The Age Of Mobile Internet

The era of mobile internet has witnessed the new generation of media in form of concomitant,interaction as well as immersion and has seen a trend towards fragmented and graphical information that audiences receive.In the field of reading,new media has reshaped reading scenes and changed people's reading behaviors.Accordingly,reading programs have also made innovations in transmitting channels and content production.Based on scene theory,this article,in a case of The Wonderful Book,explores the new changes of reading programs in the era of mobile internet from the perspectives of interactive forms,communication means,content construction,etc.In terms of communication,the emergence of mobile clients and audio reading has enhanced the mobility and concomitant of the spread of The Wonderful Book.By means of bullet screen,online and offline book clubs,We Chat and Weibo,the program provides a communication platform between audiences,and between audiences and the program,shaping the online reading community.In terms of content production,The Wonderful Book allows readers to achieve fragmented reading through fragmented and visualized text forms.Providing interactive performances on the immersive stage,it constructs a participatory text,which generates in audiences a sense of ritual of virtual presence.In the coming 5G era,virtual reality reading will be more immersive and interactive than the scene-based reading created by The Wonderful Book.Traditional reading requires readers to actively imagine to achieve literary acceptance.However,reading with new media emphasizes a passive immersive experience,which leads to many issues in the process of meaning transmission.From another perspective,these new reading paradigms cannot replace real literary reading,but they can provide readers with a new way to purely acquire knowledge.With the ever-changing media,we are supposed to actively face reading crises in reality and remain objective in the face of the inevitable changes in reading in the digital age.