A Comparative Study Of Cultural Reading TV Programs In China

On May 12,1996,CCTV launched the first cultural reading program called ?reading time?.Since then,there are various major satelite TV stations and local stations competing to establish cultural reading programs.With the passage of time,the changes of Chinese TV market and its audience's aesthetic and demand,Chinese cultural reading programs on TV gradually become depressed.In recent years,China's TV market has developed rapidly,and different types of programs are emerging in the TV market,among which the proportion of variety shows is increasing day by day.With the high audience rating and high economic benefits brought by variety shows,the whole variety show market presents a trend of "blowout",and various variety shows are arising endlessly.Nevertheless,the homogenization and carnival style TV variety show can bring the instant gratification to the audience,but they can not confort people's heart in the fast-paced life.Until the end of 2016,the first season of ?Words to Face?,?The readers?,?Read books Read beauty?,and the second season of ?Words to Face?and so on,there cultural reading programs return to the people's life,which bring audience's mind and spirit nourishes timely,and injected a dose of "slow" medicine to the "fast" speed of development and change of TV market.This paper summarizes the past and the present cultural reading TV programs,and makes a comparative study of them from multiple perspectives.The first chapter is the introduction,which mainly generalizes the cultural reading TV programs,expounds the current research status of such kind of program,and clarifies the overall framework and thinking of this article.The second chapter focuses on the return of cultural reading TV programs.In this chapter,we first define the Chinese cultural reading TV programs,then analyze their return backgrounds and characteristics.The third chapter will compare the content,the main role and the production angle of the traditional and current cultural reading TV programs.The fourth chapter emphasizes the comparative study of new types and old types of cultural reading TV programs from the perspective of transmission way and the propagation effect when it have been changed.