Research On English Books Reading APPS In China

With the development of Internet and smart devices,the book reading numbers of Chinese are increasing year by year.Digital reading has outnumbered paper reading already.Digital English books reading is an important part in nationwide reading.The market share of Chinese English education is huge,but English books reading market should be improved.At present,books on Chinese reading APPs are mainly written in Chinese The market share of English books reading APPs is very low.English learning APPs are mainly focused on listening,speaking and so on.Researches on English books reading APPs are very few in publishing field.However,some Chinese internet companies have brought about the trend of English book reading online.As China has become more international and nationwide reading has become more popular,English books reading APPs will enjoy further development.By using literature research and case study methods,this paper teased out related studies and then analyzed current development of English books reading APPs in China.The author classified different categories of English books reading APPs according to their operators and book types as well.Taken Aiyangcong Reader,Shanbei Reading and Kindle Reading as the major study subjects,the author analyzed their quality and marketing status,figured out current problems and put forward some suggestions.The author hopes this paper could lay the foundation for future academic researches and development of English books reading APPs in China.It's found that the total numbers and categories of professional English books reading APPs were very low,compared with comprehensive book reading APPs.The categories of best-sellers are mainly focused on social science and art,whose price is not very high.The quality of these APPs are fine.Book are of certain academic,cultural and use value.The copyright of most book are traceable.The function designs of these APPs are comprehensive.Different APPs have different interface designs styles.In terms of marketing,these APPs are free to download,but they adopt many kinds of books pricing methods.Use different ways of marketing to promote selling.There are some problems to be solved during the development of English books reading APPs.Most books were similar and different APPs had no significant feature.Exclusive English books need to be developed.The editing and proofreading quality of those books as well as the user interface design need to be improved.The graded reading levels of those books are not practical.In terms of marketing,the market promotion and business model of English books APPs were not ideal.In order to solve above problems,the author put forwad some suggestions.In the case of quality,different APPs should publish different books,establishing special English books database.Editors,proof-readers as well as user interface designers should carry forward the spirit of the craftsman to improve the quality of the APPs.APPs stores should provide specialized graded English reading books to users.In terms of marketing,operators should make different marketing plans according to different stuation.During marketing,operators should do some market segmentation and then make diverse business models accordingly.Operators should stick to "3C" principles,promoting the conviction,collaboration and creativity of marketing as well.Last but not least,operators should take care of customer relationship management.