Research On The Difficulties And Strategies Of TV Media In Radio And TV Media Group In The Age Of Melting Media

The TV media in the "melt media" era has undergone tremendous changes in terms of operation methods,media forms,and content integration.Resource integration,publicity and integration,and interest integration will become the main content of radio and television media.With the development of technology and the transformation of service concepts,the concept of “melting media” has increasingly become an inevitable choice for the survival and development of local radio and television media.Under this situation,traditional media and new media can maximize the respective advantages of resource interoperability,capital integration,and content co-construction,greatly enhance the competitiveness of TV media,and thus promote the maximum development of the broadcasting media group.Under the rapid development of “melting media”,TV as a traditional media will face increasingly severe development,but it will also provide new opportunities for the development of TV media.TV media needs to seize the development opportunity of “melting media” and seek transformation in terms of development content,form and strategy,from passive development to active change.This article takes S provincial radio and television station as the research object.While exploring the challenges and opportunities brought by new media to the development of TV media in the era of“melting media”,it mainly uses the SWOT analysis method to the advantages,disadvantages and opportunities of S provincial radio and television stations.The challenge will be interpreted in depth to explore the overall development strategy and future development direction of S provincial radio and television stations in the “integrated media” era.