The Development Strategy Research Of Dongguan Broadcasting&TV Station In Omni Media Era

As the medium of the formation of new ecological environment,the prefecture-level stations of developed areas are facing severe challenges,it is very necessary to set up a new development strategy for them.To Dongguan TV station as an example,this article Analysis of the prefecture-level stations all over the Omni media era developing opportunity and challenge faced,by case study,literature study and experience summary,three major strategies are put forward for the Omni media era of Dongguan TV station great-leap-forward development.Resource constraints,the new media impact,national policy constraints,lack of talent,industry chain fracture problems become the main obstacle of the development of Dongguan TV station,but spread must be diversified,the traditional media reform,the new media influence promotion,media integration development pattern has not yet formed,medium current ecological characteristics and provides good opportunities for development of Dongguan TV station.Dongguan station should play their own advantages,in the content of the construction,we must firmly grasp the right to write right and communication with local news resources,flexible use of content production market mechanism and program innovation development mechanism,increase the production of personalized products and multimedia products,and through increased purchases and self-made TV series layout optimization efforts,TV programs,TV drama resources to break the bottleneck.Support 80%television program content and TV theater.In the development of cross industry,cross industry development focus on the Internet and based on the service industry,to promote the digital content industry and network industry,to undertake the service functions of the city to expand the industrial boundary,enterprises with rich industrial system docking project..For cooperative development,reference from the provincial TV station joint development model,established the union of city station broadcast cooperation,choose excellent partners to achieve a borrowed boat,establish the cross industry alliance to expand the industrial and commercial areas,with an open,sharing,joint,crowd funding,alliance concept,breaking the barriers to the development of media development.And the traditional media have possibility to revitalizing on the occasion of "winter".