Research On The Development Strategy Of Radio Station In Kulun Banner Of Tongliao City

Under the background of the rapid development of science and technology,the level of modernization,networking,and digitization of communication has rapidly improved.The mobile media stations,mobile TV,Internet TV,and self-media platforms such as forums,blogs,Weibo,WeChat,and emerging video software have emerged.They have affected our lifestyle and the way of thinking quietly.As a traditional media that uses sound as a medium for information transmission,in the era of the “self-media” explosion,the “mainstream voice” of the 1980 s and 1990 s is gradually weakened,and its development has also been hit and challenged as never before.Based on the research on the status of domestic and international broadcasting development,the development of radio stations in Inner Mongolia Autonomous Region and the development of county-level radio stations in the new era,this paper draws the reasons and the crux of the delay in the development of radio stations in Inner Mongolia Autonomous Region.On this basis,combined with the basic situation of local economic and social development of Kulun in Tongliao City and the basic situation of Kulun radio station,the reading data was used to sort out and interview interviews with radio practitioners and some representative audiences in the region.Then we get the advantages and disadvantages of the development of the stage county radio station and the opportunities and challenges faced in the current information society.The author uses the " Radio Station Development Strategy Research in Kulun,Tongliao " as the topic of choice,using the SWOT matrix analysis method,has formulated the strategic goals and strategic priorities of the development of the Kulun radio station.In the aspects of improving and strengthening the public service function,changing the management system,the concrete feasible measures are put forward to explain in depth what the county radio station should do in the future development process,and how to do it well.Broadcasting can only improve its competition by adapting to the trend of the times,integrating with the frontiers,adjusting management concepts,and constantly innovating.Specific support measures for the development of Tongliao Kulun Banner Radio Station:(1)Increase efforts in introducing new and high technologies;increase the introduction of high-quality talents to improve information technology;(2)Optimize the internal mechanism of the station;appropriately increase our autonomy;(3)Increase cooperation with other radio stations and increase exchanges of experience and technology;(4)Strengthen the construction of infrastructure of radio station,which requires the policy support of superior organizations and the independent construction of Kulun Radio Station;(5)Innovate program content,especially the creation of the program with local characteristics.Based on the characteristics and advantages of broadcasting traditional media,we can further explore the diversified development mode of integration with emerging media,and thus promote the development of the broadcasting industry.