Research On The Survival Strategy Of Local Radio And TV Media

Our country city television station after a rapid development in the past, is facing a series of unprecedented pressure, on the one hand level city television station is no longer dependent on funding, economically independent, self-financing; On the other hand, our country city television station not only by internal pressure to CCTV and provincial TV industry, but also by the impact of new media on industry, especially the emergence of the mobile Internet and video sites have deepened the impact on the city television station. How to get better survival and development in the future become an important problem in current level city television station presses for solution.In sanya station as the research object, from the Angle of the city television station core competitiveness, discussed under the background of media convergence city television station how to personalize the core competitiveness of profound proposition. In sanya station core resources and core competence factors with concrete analysis, propose joint sanya station core competitiveness promotion ways and measures, such as advice sanya station should strengthen the talent team construction, especially the development of business personnel; At the same time promote TV and media cooperation, and highlight the local characteristics, to expand the business of the sanya station; Also, make sanya broadcast television brand, efforts to expand influence and so on. This paper hope for the sustainable development of radio and television provide a certain amount of sanya to think and learn at the same time, for the domestic city television station certain theoretical reference for the development of practice.