| This paper object of study is one of the active audience group-" fans "audience."Fans" is an example of positive audience, they are more careful than other types ofaudience to pay attention to a text. There are realistic meanings to study the behavior of"fans"using network media in today that the entertainment culture is popular. The paperused the sampling analysis, text content analysis and observation method, selected theentertainment stars’"fans" groups that are large,influential and activity to research theircommunication on the network.This paper summarizes the characteristics of the "fans"community in the network era.It discusses behavior of "fans"using network through aTV play that is widely discussed by "fans" on the net.The text is divided into four parts, the first chapter surveys the characteristics of"fans"audience in network era. There are several social factors to make the "fans"increasingly active.In general, the characteristics of "fans"using media embodies in"excessive".They has very strong sex addiction and dependence to the internet.Chapter2and3are the subjects of this article. Chapter2discusses reading idolstexts of "fans"."fans" read idol text combining with their own emotional need, lifeexperience."Fans" are also "production audience", they comment and creat new worksaround idol text.they interpret and reconstructe idol text with their own apprehension.Chapter3discusses the communication and spread of idol text by "fans" on the net. Itmainly discusses the communication mechanism in "fans" network community. The thirdpart also specially studies the "fans" exchange activities on the microblog.It summarizesthe change and influence to the communication of "fans" and idols on the microblog.Chapter4is to talk the evaluation and enlightenment of "fans" communication andexchange activities on the internet.In addition,It also says "fans"culture is a consumerculture,and the mass media should use rational perspective "fans"culture. |
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