Research On Interactive Communication Of WeChat Public Platform For TV Variety Show

As the traditional media,TV pays more attention to the external transmission of information,which can be regarded as the representative of the old media.With the development of information technology,new media technology has emerged and has been widely used in various fields.Mobile phones are the representatives of new media and have been highly valued in the media field.The difference between new media and traditional media,traditional media is individual to spread information,audience passively receiving information,new media is different,broke the individual information dissemination,but realize the information interaction between media and audience.In the process of disseminating information in new media audiences not only receive information,but also participate in media interaction and release their opinions and opinions.The interactive communication between new media and audiences is accomplished on the designated public platform.The interactive function of new media are obviously powerful attack on traditional media.Traditional media should adapt to the environment of the Times,break the traditional information transmission mechanism,and realize the transformation from traditional media to new media,in the process of information transmission,the audience can also participate in media interaction,the media information to communicate,to form a new pattern of the media information dissemination.Under the new situation,the survival of TV media to adapt to the digital network environment landscape,to make a TV program of audience recognition,will integrate the information resources with the method of identification by audience,application of new media tools to improve the audience loyalty,build a new audience.The TV media use new media to communicate information,which can improve the quality and efficiency of information dissemination,optimize the information dissemination and obtain good communication effect.Since 2018,WeChat has launched the "WeChat public platform" as a mobile social media.As a new feature plate,it facilitates the integration of traditional media and new media.TV programs to realize cross-cutting development in the current digital age,the will play to the role of the WeChat public platform,improve the efficiency of TV information communication,make information communication more fashionable,satisfy the audience's individualized requirements.At present,more and more TV media have made full use of WeChat public platform.In particular,TV variety shows have entertainment forms,while entertainment TV programs have various forms and competition is very fierce.Variety shows to get the attention of the audience,to improve the quality of interactive media,not only can opened micro letter,public broadcast,but also can forecast information,through interactions with the audience in a timely manner to the audience the views collected.In addition,the media can also conduct offline activities with the audience,so that variety shows are not limited to the time period of broadcast programs,but constantly explore new areas and give audiences the opportunity to express their views.In the study of this article,mainly for TV variety show micro letter public platform of interactive comlunication,the micro letter public platform of interactive TV variety shows information on the interactive mode of transmission is analyzed,summarizes the characteristics of micro letter public platform interactive transmission,then adopt the method of case analysis of micro letter variety show the operation of the public platform in the argument further,and the micro letter public platform between TV media and audience interaction effect analysis,put forward to be welcomed by the audience,variety show on TV is about to break the limitations of traditional media adjust TV programs,according to the requirements of the audience to realize on micro believe the role of the public platform,attaches great importance to the audience experience.The media makes full use of WeChat public platform to fully interact with the audience,making the WeChat public platform of TV variety show better applied and developed.