TV Variety Show WeChat Public Platform Interactive Communication Research

If the television as the representative of the old media focused on the broadcast and conveyance,then the mobile phone as the representative of the new media is highly concerned about the participation and interaction.The overwhelming advent of the new media has had a drastic impact on conveying mechanism of the old media.In other words,It is exceedingly productive that in the process of conveying information while with profound interaction,broadcast and conveyance take effect via participation and interaction.In the face of the new situation under the digitalized network survival pattern, how will the television media in the tide of new media invincibly yet constantly exist? What the author is more supportive of is that on the basis of integrating the current resources,new media with strong adhesiveness should be regarded as its own new tool and arena to deeply actualize the interactive conveyance and to improve the maximization of conveying value and effect.August 2012,We Chat as the mobile social media launched its new feature plate-We Chat public platform.In today's era of media convergence, the grafting of the traditional media and the new media is imperative.In fact, more and more TV programs have opened We Chat public platform account,for they can disseminate preview information,collect the opinions of the audience and organize offline activities,occupy the place in the new field of media,strive for more audience and the right to speak,and of course, TV variety show is not an exception.In that spirit, this article is devoted to discussing the interactive communication of TV variety show We Chat public platform.First of all, it analyzed the mode and characteristics of interactive communication of this platform.Next,through comparing several files of different types of TV variety show,it analyzed interactive communication effect from the platform's own development,the audience experience and the impact of TV variety show.Then,it inspected the importance of how several files of TV variety show We Chat public platform,the platform construction and it also examined the limitations of the platform itself and the further viability of dissemination of its content,and of user experience as well.Finally,it analyzed the factors that restricted the platform from developing further and proposed a series of suggestions to contribute to broadening conveying channels of TV media,to revolutionalizing conveying mode,to intensifying the interaction with audience and tomaking a further development of TV variety show We Chat public platform.