Research On The Dissemination Of "micro-public Welfare" Information In WeChat Moments

Wechat Friendship Circle is the main channel for users to show themselves and share information.Based on its strong link attribute and its association with real people,it produces the most important core "trust" needed by "micro-public welfare".In particular,the advantages of Weixin Friendship Circle determine that it is very suitable for the transmission of "micro-public welfare" information.This paper mainly includes three parts: introduction,text and conclusion.The introduction part mainly introduces the origin of the research,the practical and theoretical significance of the research,the research methods and the current research situation at home and abroad.The first chapter mainly discusses a series of advantages of Weixin Friendship Circle as a platform for the transmission of "micro-public welfare" information.The Wechat Friendship Circle has strong link attribute,high credibility of the source and strong stickiness of both donors and recipients.The participation cost is low,and the accessibility of users is guaranteed.Mobilization efficiency is high,breaking through many barriers of traditional public welfare.Chapter 2 puts forward the P-M-U communication mode according to the transmission path of "micro-public welfare" information in the Wechat Friendship Circle.The key role of communication mode is analyzed concretely.Chapter three mainly focuses on the analysis of the dissemination effect of Weixin Friendship Circle as a platform.Chapter IV finds that the Wechat Friends Circle is also facing many practical difficulties in disseminating "micro-public welfare" information,such as the limitations of the dissemination platform,the serious problem of homogenization of Micro-public welfare information,the proliferation of false information,and the poor sustained attention of dissemination.The fifth chapter mainly explores how to better promote the popularization and transmission of "micro-public welfare" information in the Wechat Friendship Circle,and overcome the above problems.The last part of the article is the conclusion.It is concluded that the Wechat Friendship Circle coincides with the idea of "micro-public welfare" which emphasizes "micro-public welfare" and "daily welfare".This platform is very suitable for the transmission of "micro-public welfare" information.The dissemination of "micro-public welfare" information on the platform of Wechat Friends Circle makes the status of traditional public welfare charity drop sharply,but it does not mean that a substantial shuffle has taken place,which is suitable as an important supplement to traditional public welfare.