Research On The Dissemination Strategy Of Cultural Variety Shows In The Context Of Media Integration

In 2017,In 2017,a large number of cultural arts classes quietly revived.The three-category cultural variety arts of “Letters Alive” “Reader,” and “China Poetry Convention 2” have become Phenomenon-level programming.However,cultural variety shows have also encountered difficulties and trouble during the development process.In the context of media integration,many problems in the transition of television media are even more urgent and urgently needed to be solved.Therefore,the research on the communication strategy of cultural variety shows in the context of media integration concerns its future development value.The first chapter of this article gives an overview of media integration and the definition and characteristics of cultural variety shows.Afterwards,the second chapter of this article analyzes the reasons for the intense variety of cultural arts in the current context of media integration.In addition,in the third and fourth chapters of this article,we use the three-grade cultural variety arts such as "Letters Alive","Reader" and "China Poetry Convention 2" as examples to illustrate the two dimensions of the program's melting communication strategy and cultural communication strategy.The program's communication strategy.Finally,the article summarizes the issues that arise in the content,form,and marketing of cultural variety shows,and contemplates the future development path for the insufficiency of "enhanced content setting" and "single class of derivative products".I hope that this article can provide constructive suggestions for the development of other cultural programs and promote the development of cultural variety shows in the context of media integration.