Research On WeChat Reading Behavior From The Perspective Of Interactive Ceremony Chain

With the development of mobile Internet,especially the popularity of mobile intelligent terminals in the public,the dissemination of information has become more diversified,and the channels for people to receive information in real life have become more and more diversified.Traditional paper reading has gradually declined in people's lives due to its own limitations and the impact of Internet information fragmentation.In traditional paper reading.people often need to read for a relatively fixed period of time and a fixed location.In the era of mobile Internet.many mobile reading apps have appeared in order to meet people's needs.People's reading habits and reading styles have changed a lot with the influence of mobile reading apps? In order to gain a place in the competition,the mobile reader APP has developed a series of functions according to the needs of users to better retain customers,increase user usage time,and let users have certain dependence on APP.Among the many mobile reading apps,WeChat Reading App is not the largest in terms of the number of users and market share,but it is unique in terms of user retention and user usage time.This is inseparable from the data support of the WeChat user base,but the interaction in a series of reading behaviors developed by WeChat Reading itself is also indispensable.Compared with other mobile reading apps of the same type,WeChat Reading App is very advantageous in terms of user acceptance.Its users migrate directly through WeChat,but the closed-loop behavior of the interactions that users in the WeChat reading app guides in reading is also very important?This study attempts to use Corinth's interactive ritual chain to analyze the interactive behaviors of people in the WeChat reading APP,analyze the influence of interactive behaviors on people's reading habits,and further explore how people can better receive information in the mobile Internet era.Don't lose yourself in the ocean of information.This study first elaborates the origin of the interactive ritual chain theory and the background of the development of WeChat reading APP.Then,through the analysis of the interactive ritual chain factors of the interactive behavior of WeChat reading APP users,the influence of user interaction behavior on reading is summarized.The motivation to stimulate reading under the influence of interactive behavior is willing to spend more time reading.The research is divided into five parts: the introduction part elaborates the research background and the basis of the topic selection,and combs the research literature of mobile reading APP and interactive ritual chain theory at home and abroad,and summarizes the purpose,research ideas and research methods of the research.The first chapter expounds the origin of the interactive ritual chain in the theoretical circle and the development background of the WeChat reading APP.The second chapter describes the classification of mobile reading APP and the product analysis of WeChat reading APP.The third chapter expounds the interactive ritual chain analysis of WeChat reading,the fourth chapter expounds the user survey in WeChat reading,the third chapter and the fourth chapter are the core parts of the thesis,through the interactive ritual chain in WeChat reading,analyze and analyze The existence of the interactive ritual closed loop.and then through user data analysis and in-depth investigation to further explain the impact of interactive behavior on people's reading? The fifth chapter,combined with the current mobile Internet background,explains the influence of the interactive reading mode existing in WeChat reading on our reading habits,and looks forward to the changes in future reading patterns and the impact on people in this reading mode,The problems in the reading mode under the mobile Internet provide some reasonable suggestions and reflections.