Analysis Of The "punch-in" Behavior And Its Interaction Mode In WeChat Groups

In 2011,We Chat began to enter the public eye.As a representative of instant messaging application,its development has provided platform support for the communication and interaction of countless users.The majority of users have begun to use We Chat to create new scenes and new media behaviors under these new scenes.Clock-in is a typical representative of the emergence of this background.Clock-in is one of the hottest phenomena in We Chat.The relevant domestic research is more on the research of clock-in in We Chat Moments,and there is little involvement in the clock-in behavior in We Chat groups.Based on this,this paper combines the theory of interactive ritual chain proposed by Collins,taking a application named Liu Li Shuo in We Chat clock-in group as an example,and on the basis of online ethnography,combined with in-depth interview research methods to explore the formation process and clock-in of the interactive ritual chain of clock-in groups in We Chat group.Behavior and its interactive mode.The content of this is mainly divided into four parts.The first part analyzes the formation process of the interactive ritual chain in the We Chat clock-in group.Based on Collins' interactive ritual chain theory,the We Chat clock-in group is used as a media medium.When the clock-in group members participate in the clock-in interaction,they achieve a “virtual presence”.The group adopts restrictions on outsiders,and group members focus on the clock-in return.members focus is to share emotional information through sharing and interaction,and at the same time,to construct an interactive ritual chain in aggregation,collaboration,and circulation.The second part analyzes the clock-in behavior in the We Chat group.clock-in is a virtual interactive ritual for meaning production.Group members learn to clock-in through group imitation,and establish emotional connections through mutual comfort and encouragement to strengthen self-identity.At the same time,the punch-in behavior of the punch-in group has the characteristics of identity,standardization,and interaction.The third part sorts out the interactive information in the We Chat clock-in group and the different interaction modes generated in the clock-in task context and the daily topic context.From the perspective of the interactive information of the We Chat clock-in group,the creator of the community has the dominant power of discourse,and the main topics discussed are related to the clock-in.From the perspective of communication symbols,text and pictures in the punch-card group account for a relatively large proportion.As far as the interaction mode is concerned,in the context of the clock-in task,the members present a traditional peer-to-peer and peer-to-peer interaction mode.In addition,the interaction of small groups will drive the interaction of large groups,and will also cause spillover effects;In the context,a net-like "gradual" and "aggregated" interaction mode is presented,and the flow of information from the big circle to the small circle will also trigger a second interaction.The fourth part summarizes the results and significance of the punch-in interactive ceremony.It is found that every time a punch-in member participates in an interaction,an interactive ritual can be completed.By participating in the punch-in ritual,members gain a sense of accomplishment,group identity,and group belonging in the process.When members are "denigrated",the group morality After the feeling is stimulated,the group will be maintained.The formation of the interactive ritual chain enhances the activity and frequency of interaction of the clock-in group,enhances user stickiness,and enables the clock-in group managers to better supervise the community and achieve invisible control.