Research On Socialized Reading Of "WeChat Reading" Based On Internet Communities

The advent of the mobile Internet era and the continuous development of digital technology have brought new media forms to the society.These media technologies have brought varying degrees of change to all areas of people's lives.As far as the field of reading is concerned,with the informatization of reading activities,digital reading has gradually become an important way for people to read nowadays,and digital reading has become a usual reading norm.The Internet has brought unprecedented close connections to people.The rise and development of social media has promoted the interconnection between people.When people interact and communicate through reading,the "social + reading" model appears and promotes the modern social reading phenomenon,the socialized nature of reading is thus more prominent.In the context of national reading,socialized reading contains greater social influence through interaction between people,and it will have a greater impact on people's social cultural life and spiritual civilization construction.This research takes the digital social reading platform We Chat Reading as a case study of social reading applications,and studies the social reading background,status quo,causes,problems and countermeasures of digital reading software such as We Chat Reading,in order to analyze the practice of social reading The presentation form in the application and its performance provide some suggestions for the development of social reading.This research is divided into three parts.The introduction part mainly elaborates the origin of the topic of this thesis,the purpose and significance of the research,and the research methods.Through collecting relevant materials,it summarizes the current research status of the Internet community,social reading and We Chat reading.Define the concepts of network community,social reading,and We Chat reading,and clarify the connotation and basic characteristics of the three of network community,social reading,and We Chat reading.The first chapter analyzes the basic situation of the We Chat reading network community,and discusses the role and influence of the network community on the We Chat reading platform.This effect and influence are mainly reflected in the agglomeration of the online community on platform readers and the interaction between readers.The We Chat reading community presents the characteristics of fragmentation and insufficient community members.The second chapter analyzes the specific application of social attributes on the social reading platform from the social design of the We Chat reading software function,and then analyzes the performance and characteristics of We Chat reading social reading.Chapter 3,Chapter 4 is the analysis of the causes,problems and strategies of We Chat reading socialized reading.Through research methods such as questionnaire surveys and in-depth interviews,we conduct statistical analysis on the social reading situation of We Chat reading users,combining technology,users,The four aspects of content and platform analyze the causes of the socialized reading of We Chat reading,research and reflect on the problems existing in the socialized reading of We Chat reading,and conclude that there is an imbalance between social and reading attributes in We Chat reading socialized reading,and the central position of reading attributes is biased.The platform operation mechanism is not perfect and the platform users' digital reading literacy is insufficient.In response to these problems,the We Chat Reading Reading Platform puts forward suggestions for improving the operation and management level of the platform,strengthening services for improving readers' reading literacy,and expanding the social reading industry chain,so as to provide suggestions for the development of the social reading platform.In the concluding part,the author believes that social reading will become an important branch of the reading industry,the industrial chain of social reading will be further developed and upgraded,and the development of the publishing industry and the reading industry will also be more closely integrated,based on social networks.Social reading methods will also bring more reading experience to readers in the continuous development.