Mobile Internet Era:Social Interaction Trends Studies Of Reading

China Internet Network Information Center(CNNIC)released the 38th "China Internet Development Statistics Report" shows that "the scale of China's Internet users reached 710 million,the number of China's mobile phone users reached 656 million."Social is based on relationships Web interactive activities,reading is based on personal activities within the confined space,and "WeChat Reading" APP is based on a strong "acquaintance chain" and designed social reading platform,the former two mutually antagonistic,the latter is the latter Combined with the mode of carrier,there is a contradictory and reasonable beauty.Reading is a kind of traditional culture.Only the different characteristics of the times give it different cultural forms,and the essence of reading depends on the absorption and application of information.Reading in the age of digital media is so convenient that readers are increasingly "lazy" about getting information,and if there are well-resolved answers that are rarely willing to pursue original content.The author calls it the "technical impetuous period" of reading.Then what kind of reading can be based on social reading?Based on the deep social reading,will it bring a possibility to deep reading in digital media era?And research questions.Accordingly,this article mainly studies the following questions:First,the coexistence of social and reading status or interaction research.Second,the social revolution in the reading time that the embodiment of socialization,then the social groups in the social reading platform is formed,but also how to counteract the reading behavior.Third,the reading of socialization is based on what kind of reading psychological appeals.Fourth,the reading platform from traditional media to digital media and then to social media,resulting in what kind of reading culture change.Whether reading socialization is the key to reading ecological balance in the current era.Starting from the above problems,this article is divided into the introduction and the main part,the layout of the main part is carried out in the form of sub-total.The first part is the introduction,mainly introduces the purpose and significance of the topic and the research of the origin of this article,the topics of innovation,and through Chinese literature search HowNet and related professional journals,research results related to the research for this article And related theories,and explains the research ideas adopted in this paper.Chapters two through five are the thematic sections of the article.The second chapter introduces the information and function structure of WeChat Book APP in detail.It introduces the combination of graphic and text and the order of use,and uses questionnaire to make a more detailed presentation of the features and usage of APP.Point out the reason that this book chooses "wechat reading" APP and its research value.In the third chapter,based on the results of the questionnaire survey,we use virtual ethnography and depth interview to study and analyze the social reading space,First of all,the research of social groups directly existed from the functional structure of visual products was carried out.Secondly,the relationship between reading space and social groups was further analyzed based on the results of virtual ethnography and in-depth interviews,as well as the deep research on the existence and function of the social groups.The fourth chapter is based on the results of text analysis and in-depth interviews,combined with the second chapter of the framework analysis,the reader of the platform to use the psychological path to do a detailed study and presentation.Explore the reasons for the socialization of reading,as well as the changes of people's reading psychology and behavior in the social era.According to the results of the above study Chapter Five,return to medium macro background factors discussed from the era of traditional media to digital media era and then to social media division times,people read the acts,methods,habits change,which launched the article reading of Change think.The conclusion,the author points out the plight of contemporary media,pan-entertainment reading mode,fragmented,superficial phenomenon of the public,as well as national cultural and educational problems that exist beneath the surface for trained personnel to bring the network literature to flourish,And put forward the significance of social reading mode in mainstream culture and the possibility of development.