Research On The Media Construction Of The Image Of Henan Province By Four Media Microblogs

Henan has a long history and splendid culture.However,the image of Henan has been widely concerned by the media and the public for a long time.Compared with the real image of Henan,the image of Henan has a great difference in the process of media construction.At the moment when the regional image is crucial,the image of Henan restricts the development of social economy and cultural softness of Henan.Improvement of strength.Therefore,the research on the media construction of Henan's image has more and more important practical significance.Nowadays,in the era of mobile interconnection,access to information is becoming more and more diversified,mobile and convenient.As a platform for information acquisition and sharing,micro-blog is becoming more and more important.It has become the main channel for audiences to obtain news.The news media on micro-blog have a large number of audiences.The news reports published on micro-blog have a wide range of dissemination and influence.Under the new media environment,how does the media micro-blog construct the media image of Henan?Taking the news reports of Henan published by the media microblogs People's Daily,Southern Metropolis Daily,New Beijing Daily and Headline News in the period of 2016-2018 as the research object,this paper concludes that the reports of Henan by the media microblogs are characterized by obvious negative news reports,biased news details and short content,and simplified information sources.The positive and negative media image of Henan and the factors of media construction under the environment of media microblog.In addition,compared with the traditional media,the media micro-blog strengthens and deepens the media image of Henan because of its strong communication power,public opinion guidance and audience interaction.From the analysis of the four major media micro-blog reports from 2016 to 2018,we can get the Enlightenment of media image dissemination in Henan.The government should do a good job of top-level design of image construction,the media should take good social responsibility,and the audience should show the local humanistic characteristics.