Henan Provincial Financial Media Center Construction Research

County-level media is my country's largest and most widely distributed grassroots mainstream media.It is the "last mile" that connects the central and grassroots propaganda fronts.It is also an indispensable force in promoting the overall development of society.Faced with the call for the construction of county-level financial media centers across the country,Henan Province responded positively and set off a wave of county-level media media centers.However,the construction is not smooth,and the construction of the counties is not balanced,and many constraints have attracted people's attention.This article takes the construction of the county-level Rong Media Center in Henan Province as the background,adopts empirical research and theoretical analysis methods,and interviews the construction of Xiangcheng Rong Media Center,Ruzhou Rong Media Center,Yongcheng Rong Media Center,and Yichuan Rong Media Center.On the basis of this,the current status,main practices,and main problems of the construction of the county-level financial media center in Henan Province were analyzed,and corresponding development suggestions were put forward.The full text is divided into five parts: The first part explains the research background of this article,summarizes and organizes the theories of media integration development at home and abroad,expounds the research significance of this article,and clarifies the research method.The second part explains the concept of county-level media integration and the theories related to this research.The third part,combined with the survey results,explains several models of the current construction of the media center,and analyzes the construction,development status,main forms and methods of the county-level media center in Henan Province.The fourth part,combined with the current status of the construction of the county-level fusion media center in Henan Province,puts forward six problems faced by the county-level fusion media center in Henan Province during the integration process,mainly including: blind follow-up construction,lack of long-term planning;Ignoring county differences;rigid system and mechanism,difficult to retain talent;imperfect platform construction,weakening of the media's "four forces";solidified thinking mode,service needs to be improved;insufficient hematopoietic function,lack of effective profit.The fifth part,on the basis of the above research,selects and analyzes successful cases of integration development and analysis,and puts forward opinions and suggestions suitable for the integration and development of county-level media in Henan Province,mainly including: top-down deployment,solving institutional problems;focus on County differences,encourage grass-roots innovation;introduce talent policies to enhance construction strength;improve platform construction,enhance the media's "four strengths";break through the stereotypes,develop service functions;strive for funding policies and develop "bloodmaking" functions.