A Study On Present Situation Of Traditional Media Application Of Microblog

With the progress of science and technology, new media represented by Internet media emerging constantly, powerful challenge to the dominance of traditional media. Traditional media in order to survive and continue dewelopment in the new era, integration with new mediais becom a inevitable choice. As the rapid development new media in recent years, because of microblog’ s immediacy、speed、convenience and diversity of forms of communication, greatly impacted on the traditional form of news dissemination and communication order. So to traditional media,how to perfect fusion with microblog and make a resonable use of microblog become a important issue to solve. In this context, the traditional media microblog came into being. In this article, author will explain the meaning of this new media phenomenon, sort out the reasons for this new media phenomenon, and example to the representative of the media microblog in Sina microblog, summarize the status of the current use of traditional media microblog, which use a method of select the typical of the media microblog cases in further specific analysis. Continuely, author cluded that the existing problems and propose specific measures to resolve.