The Study On The Communication Effects Of Rural Media In The Central Region Of Henan Province

In the ever advancing tide of urban and rural background, rural countryundergoing transformation from rural community like urban society in the process oftransformation of the function and role of media showing the positioning of newfeatures, villagers in transition in life way, spiritual pursuits have had varying degreesof impact. Research in urban and rural integration in three villages in central HenanProvince, Gou Cheng village, slope Liu Village, Village bad example, throughsurveys and field visits interviews of the three villages of media ownership, usage,and impact were inductive analysis. Investigation showed that the integration ofurban and rural construction, for less land or landless villagers, they have more in theway of life reflects the characteristics of the people of the city, but in order to use orentertainment-based, media literacy is not synchronized with the development ofurban-rural integration.In the urban-rural integration, the impact of the media on the villagers’ way oflife and spiritual aspects directly led to significant changes in the integrateddevelopment of urban and rural villagers in the function of the media contentexpectations and expectations, the villagers began to pay more attention toagriculture-related programs and policies and laws educational content. In theurban-rural integration, the media should be more targeted to transition villagersreported that reflect the voice of villagers in transition, helping to reduce thetransition period due to poor villagers dissemination of information broughtunnecessary losses.