| With the aggravation of the competition of the city, the image of the region as a kind of intangible assets, more and more attention of the local government. Media as people access to information, cognitive world of the window, the media how to construct the image of the region, will have a profound impact on people. Because of this, is located in the Central Plains, has a long history and culture of Henan, but due to the concentration of at the end of the last century negative reports "bombing", and the formation of "stigma" of Henan image. In recent years, the government of Henan is committed to reshaping the image of Henan, focusing on media reports, and actively promote the positive energy deeds in Henan, in order to enhance the image of Henan. And the mainstream media as a representative of the authority of the media,the construction of Henan image to other media plays a guiding role of vane, in this context, the mainstream media is how to construct the image of Henan, Henan media image of what advantages and disadvantages appear particularly important.This paper selects "people’s Daily", "Xinhua Daily Telegraph" two major mainstream media, to 2011 to 2014 two newspapers to Henan news reports as the research scope, 273 samples, using the features of text analysis and content analysis method to study the sample report, combination of spss20.0 to obtain category for statistical analysis, to obtain a more comprehensive data. From the reported number,length, layout, reporting tendency of many aspects such as the construction of categories. The study found that the two reported overall is higher than the central and five other provinces(Shanxi, Hubei, Hunan, Jiangxi, Anhui); report layout coverage and focus; reporting topics with a positive report, negative reports relatively objective; news topics related to politics, economy, agriculture, science, education,culture and hygiene ten categories of news issue, more comprehensive show the overall image of Henan.Overall, the people’s daily newspaper Xinhua Daily Telegraph relatively comprehensive objective construct the overall image of Henan, affirmed the achievements of development in Henan, highlighting the new urbanization in HenanProvince, the new-type industrialization and modern agriculture development in recent years, to show a new image of the construction of Henan Zhengzhou airport,"land Silk Road" such as the opening of the opening to the outside world, reports of Henan good deeds, provide support and help to reshape the image of Henan. But the mainstream media also does not get rid of the traditional image of Henan agricultural big province ", pay attention to the rural areas and farmers, regional news showed uneven, country reports was significantly higher than that of urban and less reports about the image of the city, development and construction of the. Therefore, the development of Henan city image, the image of the people of Henan is very vague,and the development of rural areas reported detailed, simple, hard-working farmer image is very prominent. In addition, Henan’s image of the negative coverage of the image, the problem is prominent.In this article, I hope that from the perspective of news reports, to explore the image of Henan in the mainstream media construction, using the quantitative analysis method, presents the current media construction of Henan media image, for the rapid development of Henan with reshape and enhance the image of Henan with a force. |
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