Research On The Media Image Construction Of Hainan Province In The Current Mainstream Media

With the continuous deepening of China’s reform and opening up,the market economy environment is more open,and regional development must strengthen exchanges and cooperation with other regions.Closed-door vehicles have long been unable to meet the needs of modern society.Instead,they must do everything in a variety of ways.It may attract foreign capital,technology and talents,and enrich the conditions for optimizing regional development factors.Therefore,the use of the mass media to publicize and report on major events occurring in local areas is not only an important opportunity to construct and disseminate regional image,but also an important channel for the public to establish awareness and evaluation of specific regions through media reports.However,in this era,Hainan Province faces many difficulties and problems in economic and social development due to its natural,geographical,historical and other reasons.The gap between the domestic first-tier economically developed cities is still widening,and the domestic media is interested in Hainan.The media image construction still has problems such as too little report,biased reporting angles,and single subject matter of the report.This may cause the audience to have stereotypes on Hainan,or lack of understanding of Hainan’s actual image,cognitive solidification and even deviations.The existence of this is very unfavorable for Hainan to achieve regional economic development.The purpose of this study is to analyze the regional media image of Hainan Province in the inductive research report,and use the report of Hainan Province in the Hainan Daily and the People’s Daily from 2016 to 2018 as an analysis sample,combining framework theory and agenda setting theory.The research methods combined with quantitative research and quantitative research,through investigation and comparative analysis of the subject matter,report genre,report theme,and reporting tendency,comprehensively study the regional media image and construction framework of the two media in Hainan Province,and compare their commonalities and The differences and the drivers and constraints behind them.In addition,the paper also summarizes the shortcomings and problems of the two in constructing the media image.In order to promote the news industry,government agencies,the public,media image research scholars and other people from all walks of life to correctly understand thecurrent status of Hainan media image construction in the paper media,rational understanding of the current paper media in the process of constructing Hainan media image.Comprehensive research and analysis: First,because Hainan Daily and People’s Daily are the party newspapers,their nature is the same.Therefore,in the reports involving Hainan Province,positive reports are the main keynotes,and the government’s agenda setting content Secondly,because of the different levels of reporting,the People’s Daily’s report topics,reporting strategies,and reporting content objectives have more comprehensive balance and three-dimensional considerations;Hainan Daily is responsible for the external The newspaper media in the region that spreads Hainan’s image will inevitably focus more on the positive construction of Hainan’s image,and also have a stronger subjective orientation on Hainan’s regional image construction.Third,because Hainan’s regional ecological construction and free trade zone The construction work has the special role of demonstration,so the reports of the economic and ecological image of Hainan Province by the two party newspapers are gradually strengthening.