The Construction And Dissemination Of The Stereotype Of "Henan People" By Media Microblog

As a specific social cognitive schema,Regional Stereotype reflects people's relatively fixed cognitive structure for a certain geographical group.The stereotype of "Henan people" has existed for a long time.As a one-sided and passive social cognition,it still exists widely.Through the analysis of hot topics,news reviews and interview data on the network,it is found that the heat of Henan people is still high,and the openness of the network breeds the behavior of endanger social solidarity,such as regional curse and war.Nowadays,more and more people regard social platform as their main channel to get news.Micro-blog's status as a platform for information acquisition and sharing is highlighted.The news media is an important channel for the audience to get information and information.The recognition of Henan's image by the audience is closely related to the news media's reporting on Henan.The media micro-blog is selected as the research object.Through the analysis of news reports on Henan issued by "people's Daily" and "headline news" during the period of 2014 to 2016 three,this paper sums up the characteristics of the negative tendency of media micro-blog to Henan,the imbalance of the subject matter of the report,the unbiased details of the details,and the construction of the stereotype of the "Henan people" by the media micro-blog..In addition,the media micro-blog,due to its powerful influence,the increasing amount of information and the multidimensional interaction of the audience,shows the new news spread different from the traditional media,strengthens and strengthens the stereotype of the "Henan people",causes the thinking about the media responsibility in the new media environment,and explores how the media and the audience should avoid the formation of stereotype.