The Research On Project Schedule Management Of Marketing Tools Aggregation Platform Of J Company

With the continuous improvement of Internet infrastructure and the continuous improvement of national consumption consciousness,the rapid development of e-commerce industry has attracted extensive attention from countries all over the world.The continuous penetration of Internet products in user groups has made China the world's largest Internet force,even the largest country in e-commerce.E-commerce is characterized by efficiency,cooperation and rapidity.Traditional enterprises can transform traditional business models by building e-commerce platforms.In the context of the rapid development of the Internet industry today,how to quickly complete the platform building before competitors enter the market and achieve high efficiency and high quality project output is an important issue that should be considered by every product manager,project manager and management of the information platform.Undoubtedly,how to realize the implementation and launch of projects in the fastest,best and lowest cost is an important factor for the success of many Internet products and information projects.J company is China's largest self-run e-commerce company integrating B2B and B2C modes.In China and overseas throughout southeast Asia,Europe,the United States and other countries to provide online purchase and self-distribution services,with a certain industry influence.Recent J company "large middle and small at the front desk business mode adjustment,marketing tools as link aggregation platform business ecological system is an important tool,with users to undertake the reforms of the group company innovative universal platform construction tasks,platform development time is shorter,but heavy platform development tasks,in order to achieve the company's strategic direction,need a scientific and efficient project progress management mechanism,abandon the traditional mode to work overtime the crush of rough management mode.In this context,it is necessary to carry out detailed progress management and related control mechanism research according to the project duration and quality requirements,focus on solving problems such as the planning and schedule deviation management of platform construction,and ensure the successful completion of platform project construction in accordance with the requirements of the project duration.Through the basic theoretical concepts of project management knowledge to do the introduction,the use of the relevant technology and project schedule management methods,such as PERT plan review technology,key chain,project progress schedule preparation,etc.,and carry out of J company marketing tools platform project progress status quo analysis,find out the key factors that affect the project schedule delay,the use of specific project progress control means at the same time,the rules for communication,to targeted schedule control of each process,at the same time,according to the deviation in the process of project,design correction mechanism,finally to put forward the progress of the elaborating management optimization measures.At present,there are few theoretical and practical research results based on the marketing tool platform project management method.The research design of this paper is expected to provide certain inspiration and Suggestions for the progress control of the marketing platform project management process in the e-commerce industry or the Internet industry,and provide certain reference significance.