Study On The Potential Of China's Mobile Phone Exports To ASEAN Countries

At present,economic globalization has entered a new era of data-driven history.The world is paying attention to the development of mobile Internet infrastructure and mobile communication technologies.The iterative results of mobile communication technology have penetrated into the application fields of communication terminal products,prompting mobile phones to achieve a staged breakthrough from nonintelligent to intelligent.Mobile phones have quickly become the world's largest consumer goods while the global mobile phone industry is booming.Meanwhile,China's mobile phone industry has gradually changed from the low-end manufacturing mode of processing and imitation to the mid-to-high-end R&D manufacturing state with technological competitiveness.China's domestic mobile phone market is becoming mature and even saturated.According to the product life cycle theory,the division of product life cycle,China's mobile phone products have entered the mature period to the recession stage,the existing mobile phone production capacity urgently needs to turn to an emerging market with growth potential.In view of the comprehensive rise of the ASEAN countries in recent years,the acceleration of the regional economic integration process of the China-ASEAN Free Trade Area,and the fact that China's mobile phone exports to the ASEAN account for a significant increase in the proportion of China's total mobile phone exports,this paper believes that the ASEAN market has a potential for growth.The regional market where mobile phone exports need to be focused on.Based on the above research background,this paper focuses on the qualitative analysis and quantitative analysis of China's mobile phone exports to ASEAN countries: First,qualitative analysis of the growth of the ASEAN market and the horizontal competitive position of Chinese mobile phones in the local market.Secondly,on the basis of the classic gravity model,new economic factors are considered and the mobile phone exports from China to the importing countries are constructed.For the dependent variable,China's GDP,GDP of the importing country,distance between the two countries,the proportion of the population of 15-64 years old in the importing country,the mobile phone penetration rate of the importing country,the foreign trade dependence of the importing country,the labor cost of China and the importing country The FDI introduces the extended gravitational model of the eight independent variables;after that,the “theoretical export volume” calculated by the regression equation of the extended gravitational model and the actual export value are used to calculate the trade potential coefficient of China's mobile phone exports to ASEAN countries in 2008-2017.Furthermore,it is judged that the markets of ASEAN countries are in a potential state of “great potential for trade” or “exploitation of trade potential” or “reengineering of trade potential” at different times.Finally,this paper closely follows the research results in qualitative and quantitative analysis,and discusses how to realize the trade potential countermeasures,and provides advice to Chinese mobile phone industry manufacturers and national governments:For those mobile phone manufacturers,first of all,it is necessary to establish a sense of crisis,to cope with the intricate changes in the market by strengthening their own scientific and technological hard power and enhancing their export competitiveness.Second,it is necessary to distinguish the different potential levels of ten ASEAN countries,according to different potential levels.The market adopts localized and timely marketing strategies to maximize the market potential of the country.Third,it is alert to non-tariff barriers in the local market of importing countries,and attaches importance to the study of intellectual property protection mechanisms and local market legal compliance knowledge.For the government,first,it is recommended to strengthen communication and coordination with the ASEAN government,establish a smooth economic and trade cooperation mechanism,and create a sound institutional foundation for the internationalization of China's mobile phone industry.Secondly,it is recommended to improve the corresponding financing and intellectual service system for China.Mobile phone exporters are moving towards the ASEAN market to create financing,information-rich financing and a smart environment.Finally,it is recommended to pay attention to the destruction of the trading environment and the economic losses caused by the political game at the national level.