Study On The Regional Growth Effect Of Guangxi Media Industry And Its Approach To Asean

Media industry in the core layer of cultural industry,the media industry development in Guangxi to promote China-Asean Fate Community building and regional economic development is very important,but related to the lack of system research,and development path of regional economic growth effect,the study has certain innovative media industry development in Guangxi.To in-depth analysis of Guangxi media industry development level,using the factor analysis method to evaluate competitive ability in the media industry in Guangxi,the research shows that competition ability among the media industry development in Guangxi,middle level and from the government's support,technology development,human capital level,level of media industry development in guangxi and there is a big gap between the developed areas.It is necessary to study the effect of Guangxi media industry on Guangxi economic growth.Establish the co-integration model of media industry and regional economic growth,collect and process relevant data from 2007 to 2016.The research shows that: the improvement of media technology level and Guangxi economic growth are mutually promoting;The government's subsidy to the media industry is a two-way granger reason for the regional economic development,and the number of media industry employees is a one-way granger reason for the regional economic development.In order to improve the development level of Guangxi media industry from the aspects of government support,technological development and human capital level,it is necessary to make clear the development path for Guangxi media industry to enter Asean.According to the theory of international direct investment,the alternative route for Guangxi media industry to enter Asean is technology authorization,turnkey project,etc.According to the development level of Guangximedia industry and the typical case study of two listed Guangxi media enterprises,the way to enter Asean is inseparable from the main direction of enterprises.The millennium legend relies on content innovation and talent cultivation.In general,government support,technological progress and human capital improvement are conducive to Guangxi media enterprises to expand the Asean market,while the practice and theoretical research on direct investment,promotion of internationalization strategy and localization strategy to enter the Asean market need to be deepened.Finally,in view of the actual situation of Guangxi,from the aspects such as organizational innovation,content innovation,technology innovation put forward concrete Suggestions,Guangxi need to intensify efforts to cultivate a group of outstanding domestic media industry talents,dig the national culture resources,strengthen exchanges and cooperation between government and industry,to promote Guangxi minorities culture media brand building,to strengthen the construction of the new media and the talent team construction.