A Study Of The Phenomenon Of Reversal News Im The Post-Truth Era

In recently years,with the development of network technology and the emergence of social media,"Post-truth" and "Reversal news" as news communication phenomena is increasingly drawing attention from the public.Meanwhile,the emergence of "post-truth" and "reverse news" has also brought many challenges to the clean network environment.The normalization of reverse news in the post-truth era has affected the media environment,society and individuals,damaged the credibility of the media,and even hurt the relevant news parties.In this context,the media and audience are faced with a great test on how to deal with the reverse news phenomenon.Based on this background and reason,this paper,from the perspective of post-truth,adopts literature research method,case study method and content research method respectively to study the phenomenon of " Reversal news ".This paper analyzes the entire media ecological environment from the perspectives of transmitter,information,media,receiver and effect,and then selects some reversal news events that cause social sensation as the main body of research.Based on these samples,the paper conducts content analysis and systematic classification,and then summarizes the characteristics of "reversal news".Then,taking the media and the audience as the main body,the paper studies the reasons for the emergence of reversal news,dialectically evaluates its positive and negative effects,and proposes relevant solutions from the aspects of media and the audience in view of its negative effects.The results show that the occurrence of reversal news is closely related to the change of current media ecological environment.When the media ecological environment changes,the phenomenon of news inversion will increase or decrease.The media and audience play an indispensable role in the communication process of reversing news.Their communication behavior directly influences whether the reverse news phenomenon develops in a positive direction or in a negative direction.When news reversals occur,we need to treat them in two ways.News reports can absorb the advantages of news reversals,but the negative effect is that media and audience need to change together.For example,the media should adhere to the principle of news professionalism and rebuild media credibility.The audience should strengthen the responsibility and rational consciousness of information production and consumption,and look at label figures rationally.